Fractional Marketing That Takes Startups to Traction
When it's too early to hire an in-house team but too late to keep running marketing yourself, we're the answer.
We bring the senior leadership to set direction and the specialists to execute it, so you get from 0 to 1 and beyond without wasting runway.
Why Sugarcube
Tooled for Early-Stage
We know what it takes to reach traction: clear positioning, validated fit, and a plan that turns early wins into momentum. We’re built to lead you through that journey.
Lean, Flexible Model
Our fees and engagements are right-sized to your runway. No fixed retainers or agency bloat here; just the support you need, when and where you need it.
Broad Experience
With extensive experience across startups in B2B and B2C verticals, we bring the lessons from the stumbles we’ve seen — and the breakthroughs we’ve celebrated.
Services
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Whether you're prepping a raise or getting ready to launch, you need a plan. We define who you're for, what makes you different, and how to reach them — the positioning and go-to-market direction you need to get to traction.
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Before you pour money into growth, you need to know the market's actually biting. We look at real customer behaviour — who pays, who stays, and how they talk about you — and give you a clear call on whether to scale or adjust.
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Once fit is real, the job is getting known without buying every click. We build the awareness that turns product traction into market traction, so you're not starting from zero each month.
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With fit proven, growth should be repeatable. We run and manage acquisition across paid and organic, keep the effort accountable to real numbers, and build it so it doesn't depend on you to keep running.
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We lead your marketing function and build it with the people you have, adding specialists where needed — and helping you hire your own team as you grow. The result: a marketing function that grows stronger over time and doesn’t stay dependent on us.
About Us
Sugarcube Strategy is run by Cyril Kowaliski, a senior marketing leader with a background that spans global brands, agencies, and over a dozen startups — including two in-house startup roles. He's worked with early-stage teams across B2B and B2C verticals like tech, entertainment, health and wellness, CPG, and finance.
Cyril understands the pressure founders face. As a fractional head of marketing, he provides the clarity and direction they need to move forward. And when it's time to execute, he manages tailored teams of specialists — designers, developers, performance marketers — to turn strategy into results.
Get a Startup Marketing Consult
A focused working session to explore your marketing challenges and sketch a clear path forward. Complimentary — no cost, no sales pitch.
Contact Us
Early-stage is messy. Marketing doesn’t have to be. Let’s talk.